In an attempt to align more closely with the product, the company changed its name to Oracle Systems Corporation in 1983 (although it’s worth mentioning that they’d already changed their name from SDL to Relational Software, Inc (RSI) in 1979). He did, however, succeed in making the company’s flagship product, Oracle Database, a roaring success.
But as Wiki notes, thanks to IBM’s determination to keep the error codes for their DBMS a closely guarded secret, he failed dismally in his mission. Codd in 1970 dedicated to the fascinating (and frankly, completely over-our-heads) topic of relational database management systems.Īfter getting wind of the IBM System R database, Ellison set about trying to make Oracle’s products compatible with System R. Conceived by Larry Ellison, Bob Miner and Ed Oates, the company found its inspiration in “A Relational Model of Data for Large Shared Data Banks”, a paper written by Edgar F. Or rather, Software Development Laboratories (SDL) (it’s original name) was.
Doesn’t work, does it? So, what kind of logo is befitting of one of the world’s biggest computer technology corporations? Take a look at the Oracle logo, and you might just find the answer. Or the Jaguar emblem on a bottle of coke. Imagine the McDonalds logo on a Chanel handbag. They’re simple enough to stand the test of time, memorable enough to leave a mark, versatile and scalable enough to suit a million different products and a million different scenarios. But what makes a good logo? While it’s hard to define what makes one logo work and another one fail, the best all have certain things in common. Companies might not rise and fall by virtue of their emblem alone, but there’s a reason they invest so much into their development. As a means of connecting with a customer base and giving an instantly recognizable clue as to who’s behind a product, the role of the logo is hard to overestimate. There may be more to a brand’s image than just a logo, but a good one doesn’t half help.
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